Blick Eyes

The Melbourne Analogue/Digital Conference 2014


The Blick studio attended the Saturday session at the recent Analogue/Digital Conference in Melbourne. The Day was split into 3x uniquely themed sessions, each focusing on a different area or discipline.

We kicked off with a bracket of 3 artists talking about their personal creative journey, approach to their work and ongoing evolution of personal theme and style. Interestingly Mr Penfold (UK) made a clear distinction saying that his art is not 'street art' and that all of the public space work he does is legal. Where as the average passer-by might well label his work as 'graffiti'. Cj Hendry is making a name for herself for very large scale fine detailed pen drawings of high-end fashion products. She takes her personal branding so seriously that when she appears in public she always wears all white and photos on her Instagram account are always black and white.

Representing the local Melbourne scene in this bracket was artist 'Meggs'. Meggs is a founding member of the renowned 'Everfresh Studio' (a collective of street artists-who don't mind calling themselves that), another member of which - Makatron - took the Blick crew on a graffiti tour of Melbourne back in 2011! Meggs said that the main driver in his work is how it creates and impacts community.

The second bracket included two Digital Design Studios, Breeder from Brisbane and Supervixen from Sydney, and Melbourne Design Agency The Company You Keep. The Company You Keep is probably best known for their design of Melbourne's Broadsheet Newspaper and Website. Supervixen are certainly multi-talented, creating music videos for the likes of Jagwar Ma, opening movie credits, as well as holding their own fine art exhibitions.

Supervixen also ran the 'Field Trip' session at the end of the day, where they specifically talked in more detail about the creation and process involved in making the custom frame-by-frame animation for Jagwar Ma's music video 'Man I Need'. Their main influences for the style of the animation coming from the hilarious 'La Linea' (The Line) - a must watch on YouTube if you are not familiar with it - and the inventor of animation Len Lye's films. They showed us 'behind the scenes' to how they created this animation using a somewhat unknown feature in Photoshop called 'Timeline' - allowing the creation of video. They invited a guest from the audience to be their model for a little dance routine and then used their movements as a guide for an example animation. The poor volunteer didn't know they'd have to dance in front of the whole auditorium before nominating themselves though!



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