Blick Eyes

Which CMS is right for you? (part II)


By Mark Schiffer. In part I of this article we looked at website building platforms such Wix and Shopify as well as Wordpress. In part II we look at Business Catalyst, Magento and Craft CMS.

Business Catalyst by Adobe

BC (Business Catalyst) is a hosted (Saas) based CMS. BC is owned by software company Adobe(pumped up Adobe). It combines a complete range of tools for building and managing a business website, including email marketing and CRM as well as ecommerce features.

Because it is a privately owned SaaS application there are no maintenance or security issues to worry about. They are all taken care of automatically. It’s a product popular with graphic designers who are familiar with Adobe’s other products, such as Creative Suite and Muse.

With BC you pay a monthly fee to Adobe or an Adobe partner for web hosting and access to the CMS. Additional functionality can be added through free or premium apps which are available from the BC app store.

With so many functions and features built in, BC gives designers and front-end developers enormous flexibility in designing websites and web applications without backend or database coding. It may be best to view Wordpress as a publishing platform, where as BC is a comprehensive all-in-one-business/e-commerce platform.

Craft CMS

Craft CMS is a relatively new CMS built by the people at Pixel and Tonic. As opposed to Wordpress (originally developed for publishing blog posts) and BC (originally developed as a business solution), Craft CMS was designed and built specifically around the management of content regardless of format.

Novices can build BC or Wordpress sites with relative ease. However, BC and Wordpress sites tend to look the same due to the use of common themes and templates .With Craft you will need the services of a professional web developer.

Craft is better suited for more complex and larger websites which require extensive customisation and unique requirements. Compared to BC or Wordpress, Craft offers far greater flexibility and scalability compared to the CMSes and website platform builders already mentioned.

Craft offers almost limitless opportunities in how to structure a website and its content. Craft is not limited by preformatted themes or templates. You start with a blank drawing board, create fields for types of content you need for your website, then organise it into structures.

Like Wordpress Craft is built in PHP. It does come at a cost of around $US 200, which is marginal when you are talking about websites worth thousands of dollars.


Magento is a dedicated ecommerce platform. It’s considered the most popular platform for building ecommerce websites with a market share of 24.6% according to Datanyze. It’s used by large organisations such as Samsung and Nike as well as by smaller businesses.

Hosted online ecommerce stores provided by vendors like Shopify are a good solution if you have limited technical skills and can’t afford a developer. They work out-of-the-box with minimal setup and provide user-friendly interfaces to get products online quickly. However, their ability to be customized and meet unique requirements is limited.

Magento is an open-source PHP and MySQL platform with one of the most robust and complex backbone, highly customisable, relatively easy to learn and user-friendly to manage.  It can be resource heavy, so shared hosting is unlikely to meet your requirements. You are likely to need cloud hosting or have a dedicated server. If you are serious about selling online and need a robust, scalable and customisable solution then Magento should be on the top of your list.

Magento’s other benefits include:

  • Run multiple stores from a single installation. You can sell the same product across multiple stores in a range of different languages yet manage all sales and inventory from one location
  • Easy to extend with a range of extensions, modules and add-ons
  • SEO friendly
  • Scalable – can match the growth in your business Rich array of out-of-the-box features



There are multiple tools and platforms on the market for building websites. Deciding which one is best depends on your business and the type of website you require. Each platform mentioned has its range of pros and cons. Blick Creative can help you evaluate which one is best for your business.Blick works with most CMS tools on the market. We specialise in four of the leading CMS applications, including Wordpress, Business Catalyst, Magento and Kraft CMS


Case Studies

Read our in-depth case studies of recently completed projects. Discover what the brief was, how Blick approached the challenge and see the results.

Blog Packages

Get us to write your blog; packed full of unique, brand-focused content that your audience will love! Find out more.

Free Brand
Health Check

Contact us today for a free, no-obligation, visual Brand Health Check!
Our experienced staff will review your current material and provide advice to propel your business forward!

Non-Profit Organisations

We take our social and environmental responsibilities seriously. See how we've supported non-profit organisations in our not-for-profit portfolio.

Professional Copywriting

Copy that captures attention, reads beautifully and adds credibility to your campaign. Proofreading, editing & social media also available! Find out more.

SEO Optimisation

While Blick can develop a website with amazing features and beautiful design, this alone won’t get you top search engine rankings. Our copywriter, website designers and SEO specialists can optimise your site content to ensure that you will.

Über Blick

Sign up to our eNewsletter to stay up-to-date with all the latest Blick news, projects, and sources of creative inspiration.

Sign Up

What Can We Do For You?

We combine marketing expertise with creative flair to produce meaningful work that meets your brief in a timely manner.
Explore Blick's services!

Work vs Play

Our work always takes priority, but enjoying our creative space is just as important.
To see what we get up to during the day, like us on Facebook , follow us on Twitter or see our Instagram feed.

Latest News

Which CMS is right for you? (part II)


By Mark Schiffer. In part I of this article we looked at website building platforms such Wix and Shopify as well as Wordpress. In part II we look at Business Catalyst, Magento and Craft CMS. Busin..

Read More >

Which CMS is right for you? (part I)


By Mark Schiffer. There is a large variety of Content Management Systems (CMS) available on the market. The one right for your business depends on your budget and the purpose of your website. We t..

Read More >

Creating innovative concepts and ideas with co-design


By Mark Schiffer.Co-design has become popular in recent years as web developers and graphic designers search for more innovative concepts that satisfy the requirements of all stakeholders ..

Read More >

Care providers need to improve their digital strategy


By Mark Schiffer. The sweeping changes being brought by the NDIS presents a range of opportunities as well as challenges for disability care providers in Australia. To be successful in this new en..

Read More >

Real Images engage real people


By Mark Schiffer. The imagery on your website plays a vital role in conveying the story behind your brand and developing an emotional connection with your customers. Unfortunately, the web is plag..

Read More >

Brag Spot

"Blick Creative set about redesigning all aspects of the communication material we had at Evergreen Turf. If you are seeking someone who cares about the way your company looks, talk to Blick."

Dean Holden


Evergreen Turf

"Blick Creative has designed our new website, advertising for our prime mover, and a recent marketing campaign, as well as newspaper ads. I would highly recommend the Blick Creative team to any business."

Anthony Gallenti

Turf Manager

Green Acres Instant Lawn

"Blick is quick to respond, and their staff are able to provide guidance and expertise where needed."

Shae Wissell

E-learning Project Officer, National Early Years Literacy Campaign

Murdoch Childrens Research Institute, The Royal Children’s Hospital

"The team at Blick are great to work with, and their collaborative approach has produced outstanding results - on brief and on time."

Georgia Lloyd

Business Development Manager

Property Council of Australia (Victoria Division)

"The team at Blick Creative provide exceptional service across a range of design and production requirements."

Danni Addison

Policy Advisor and Public Affairs Manager

Property Council of Australia (Victoria Division)

“Working with Blick on our annual report was a very smooth and successful process. The result was extremely well received by all our stakeholders”

Andrew Cole

Corporate Relations Manager

The Reach Foundation

"We wanted our new website for Red Desert Dreamings Gallery to be artistic, creative, interesting and a bit edgy. Blick have provided us with great service and delivered a fantastic outcome."

Kevin Winward

Gallery Director

Red Desert Dreamings Gallery

“Blick’s team bring empathy, and awareness of sensitivities and an understanding of current community perceptions to create great campaigns.”

David Hickey

Director of Appeals

UnitingCare Vic & Tas

“The Blick team came up with a fantastic creative design which allowed us to convey detailed information in a positive, compelling and visual format far exceeding our expectations.”

James Wicken

Head of Policies and Campaigns

WaterAid Australia

Design  Web  Print  Marketing