Blick Eyes

back

Gender & WASH Monitoring Tool

An important campaign requiring care, tact and cultural sensitivity

An important campaign requiring care, tact and cultural sensitivity

Plan International is a not-for-profit organisation focused on helping vulnerable communities located in remote, marginalised areas. The Gender and WASH program was developed to improve water, sanitation and hygiene, as well as gender-based inequalities in targeted areas.

Brief

Blick was engaged to go to Vietnam and take photographs of local community members for educational use, as well as design a suite of campaign collateral to further support the Gender and WASH program.

Plan Vietnam Brochures Cover Plan Vietnam Brochures

Approach

Blick flew to Vietnam for a three day photoshoot and art direction, providing images for a series of educational photo flash cards and learning aids, designed to demonstrate positive water, sanitation and hygiene practices to people living in remote communities. This job required great care and tact, with the locals being of an ethnic minority within Vietnam, and many of them feeling quite cautious and wary of visitors coming in for the photo sessions. The flash cards were laminated and used in conjunction with an easy to follow Gender and WASH Monitoring Tool.

In this Monitoring Tool, handbook text is set large to aid comprehension by non-primary English speakers. We also included icons and way-finding mechanisms to further assist those who do not speak English as a first language.

Additionally, Blick created a dual language (English and Vietnamese) report for the program, which included a double cover.

Plan Vietnam Training Tool

Result

Blick’s on-site photography and art direction services have ensured the flash cards function as a very successful community communications tool. The images have also provided a strong visual resource that Plan can use well into the future.

The accompanying Gender and WASH Monitoring Tool has been so successful that it has since been translated into Lao, with Blick enlisted to re-layout the publication using Laos fonts and conventions.

Plan Vietnam Photography
back

Client

Plan International – Plan Australia and Plan Vietnam

Testimonial

Blick Creative undertook a photo shoot in Vietnam to produce photo cards for Plan’s WASH program. Community members are often very shy with external visitors, yet Blick were professional, personable and sensitive to cultural needs, which allowed the community to open up and respond well to the photo sessions. Plan has continued to use the photo cards in Vietnam and have received great feedback about the positive images that Blick created.

Lee Leong
Program Manager, Water, Sanitation and Hygiene (WASH), Plan – Australia National Office

Services Provided

  • On-site Photography in Vietnam
  • Educational Photo Flash Cards
  • Report (Dual Language)
  • Gender and WASH Monitoring Tool
  • Brochure

Latest News

Which CMS is right for you? (part II)

13-Sep-2017

By Mark Schiffer. In part I of this article we looked at website building platforms such Wix and Shopify as well as Wordpress. In part II we look at Business Catalyst, Magento and Craft CMS. Busin..

Read More >

Which CMS is right for you? (part I)

04-Sep-2017

By Mark Schiffer. There is a large variety of Content Management Systems (CMS) available on the market. The one right for your business depends on your budget and the purpose of your website. We t..

Read More >

Creating innovative concepts and ideas with co-design

07-Aug-2017

By Mark Schiffer.Co-design has become popular in recent years as web developers and graphic designers search for more innovative concepts that satisfy the requirements of all stakeholders ..

Read More >

Care providers need to improve their digital strategy

01-Aug-2017

By Mark Schiffer. The sweeping changes being brought by the NDIS presents a range of opportunities as well as challenges for disability care providers in Australia. To be successful in this new en..

Read More >

Real Images engage real people

11-Jul-2017

By Mark Schiffer. The imagery on your website plays a vital role in conveying the story behind your brand and developing an emotional connection with your customers. Unfortunately, the web is plag..

Read More >

Brag Spot

"Blick Creative set about redesigning all aspects of the communication material we had at Evergreen Turf. If you are seeking someone who cares about the way your company looks, talk to Blick."

Dean Holden

Director

Evergreen Turf

"Blick Creative has designed our new website, advertising for our prime mover, and a recent marketing campaign, as well as newspaper ads. I would highly recommend the Blick Creative team to any business."

Anthony Gallenti

Turf Manager

Green Acres Instant Lawn

"Blick is quick to respond, and their staff are able to provide guidance and expertise where needed."

Shae Wissell

E-learning Project Officer, National Early Years Literacy Campaign

Murdoch Childrens Research Institute, The Royal Children’s Hospital

"The team at Blick are great to work with, and their collaborative approach has produced outstanding results - on brief and on time."

Georgia Lloyd

Business Development Manager

Property Council of Australia (Victoria Division)

"The team at Blick Creative provide exceptional service across a range of design and production requirements."

Danni Addison

Policy Advisor and Public Affairs Manager

Property Council of Australia (Victoria Division)

“Working with Blick on our annual report was a very smooth and successful process. The result was extremely well received by all our stakeholders”

Andrew Cole

Corporate Relations Manager

The Reach Foundation

"We wanted our new website for Red Desert Dreamings Gallery to be artistic, creative, interesting and a bit edgy. Blick have provided us with great service and delivered a fantastic outcome."

Kevin Winward

Gallery Director

Red Desert Dreamings Gallery

“Blick’s team bring empathy, and awareness of sensitivities and an understanding of current community perceptions to create great campaigns.”

David Hickey

Director of Appeals

UnitingCare Vic & Tas

“The Blick team came up with a fantastic creative design which allowed us to convey detailed information in a positive, compelling and visual format far exceeding our expectations.”

James Wicken

Head of Policies and Campaigns

WaterAid Australia

Design  Web  Print  Marketing