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Tides Turning

Branding & Website Copywriting

Tides Turning is an organisational change business that partners with clients to help them manage periods of transition. 

Blick worked with this startup business from conception and assisted the client with everything from brand identity to defining their services and identifying target audiences.   

Brand Voice

Blick has created a modern and professional brand voice for the business that is bold enough to stand out and convey personality, yet not too "out there", so as not to alienate their corporate audience. We have implemented this new brand voice in writing all the website copy for Tides Turning. www.tidesturning.com

About page

The copy has been written to highlight the company's name and explain how it ties in with their role in managing organisational change. www.tidesturning.com.au/about

Tagline & Branding Statements

Blick has written a catchy tagline, ‘Managing the Wave of Change’ to compliment the Tides Turning brand and clarify business purpose and meaning. We have also created a series of dynamic branding statements that have been used as pull-out text across the website. www.tidesturning.com.au

Blog Post

Blick wrote an initial blog post for Tides Turning, giving the client an idea of what type of content to post in the blog section of the website. We also provided blog post topics for the client to use down the track. www.tidesturning.com.au/blog/why-we-are-scared-of-change

Service Definition

Blick worked with the client to define and articulate their scope of services. www.tidesturning.com.au/services


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