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Have you made the switch to Google Analytics 4?

10 February 2023

It may be time to review the performance of your website. Most companies rely on Google Analytics for monitoring the performance of their website and apps.

Analytics 4 is Google’s next-generation measurement solution, replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits.

If you have Universal Analytics , you will need to migrate. If you don’t upgrade to Analytics 4 your reports and your ability to monitor the performance of your website will stop working. The earlier you migrate to Analytics 4 the more data you will save under Google Analytics 4 and lessen the chance of losing critical performance data.

At Blick we have a migration plan in place and would like to discuss this with you.

We will be contacting every one of our customers to ensure they have a migration strategy in place to review the performance of their website going forward. We’ll be in touch.

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