It may be time to review the performance of your website. Most companies rely on Google Analytics for monitoring the performance of their website and apps.
Analytics 4 is Google’s next-generation measurement solution, replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits.
If you have Universal Analytics , you will need to migrate. If you don’t upgrade to Analytics 4 your reports and your ability to monitor the performance of your website will stop working. The earlier you migrate to Analytics 4 the more data you will save under Google Analytics 4 and lessen the chance of losing critical performance data.
At Blick we have a migration plan in place and would like to discuss this with you.
We will be contacting every one of our customers to ensure they have a migration strategy in place to review the performance of their website going forward. We’ll be in touch.