Loomium — Logo
22 February 2023
After consultation and briefing with Square Wave, we went through a naming process and Loomium was the name settled on for their event, entertainment, staging and logistics industry CRM addon product.
It was a fun challenge creating a logo that was unique and identifiable but at the same time not pigeon holing the software by being too specific as it may cover many software solutions.
The result was a modern logo that represented many industry related aspects in an abstract way. It includes representations of an infinity symbol (continuous communication/data), shows connectedness and represents luminescence, fibreoptics whilst having a contemporary and simple font.
