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Loomium — Logo

22 February 2023

After consultation and briefing with Square Wave, we went through a naming process and Loomium was the name settled on for their event, entertainment, staging and logistics industry CRM addon product.

It was a fun challenge creating a logo that was unique and identifiable but at the same time not pigeon holing the software by being too specific as it may cover many software solutions.

The result was a modern logo that represented many industry related aspects in an abstract way. It includes representations of an infinity symbol (continuous communication/data), shows connectedness and represents luminescence, fibreoptics whilst having a contemporary and simple font.

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