Designing for Global Impact: Every Woman Every Newborn Everywhere (EWENE)

Background

Every Woman Every Newborn Everywhere (EWENE) is a global initiative dedicated to accelerating action to reduce maternal and newborn deaths and stillbirths. Supported by the World Health Organization (WHO) and UNICEF, the initiative unites global partners to improve outcomes for women and newborns through collaboration, advocacy, and data-driven action.

Blick Creative partnered with EWENE to deliver a comprehensive digital and brand transformation — including co-design, logo development, branding, style guide creation, and a fully accessible global website that embodies inclusivity, collaboration, and purpose.

Solution

Global Co-Design and Collaboration

At Blick Creative, we believe meaningful design starts with deep listening. To ensure authenticity and inclusivity, our team facilitated a global co-design session at 2am (AEST) with more than 25 participants from Côte d’Ivoire, Lebanon, Mali, Pakistan, Colombia, Kenya, and beyond.
The diverse group included UN representatives, midwives, public health professionals, and civil society advocates — each contributing their lived experiences and regional perspectives.

The session fostered a rich exchange of ideas and a shared vision for how the brand could embody EWENE’s mission. Key outcomes included consensus on a versatile font-based logo, inclusive colour palettes (with teal and green as favourites), and a bold, hopeful, and action-oriented tone.

This truly collaborative process ensured that the visual identity reflected the global voices behind the initiative — uniting people from across continents under one purpose: ensuring every woman and every newborn, everywhere, survives and thrives.

Branding and Style Guide

Following the co-design workshop, Blick developed a comprehensive brand system that balances professionalism with empathy.
The new logo is clean, modern, and adaptable across multiple platforms, representing strength through simplicity.


The style guide outlines clear visual and accessibility standards, including typography, colour contrast, photography direction, and layout systems — enabling consistent, WCAG-compliant communication across all EWENE materials.
The resulting brand is inclusive, contemporary, and globally resonant, empowering EWENE to engage audiences from grassroots organisations to international agencies.

Website Design and Development

Launched on 15 November 2024, the new EWENE website serves as a central global resource for advancing maternal and newborn health. Built to WCAG AA accessibility standards, the site unites tools, data, and stories from across the world under one cohesive, user-friendly platform.

Key features include:

• Knowledge Library – providing access to research, case studies, and guidance.

• Progress Dashboards – showcasing data-driven insights and outcomes.

• Implementation Toolkits – supporting capacity-building and practical action.

• Advocacy Materials – amplifying global campaigns and awareness initiatives.

Designed for clarity and impact, the website empowers policymakers, healthcare professionals, and advocates with evidence and inspiration to drive real-world progress toward the United Nations Sustainable Development Goals (SDGs).

Outcome

The Every Woman Every Newborn Everywhere initiative now has a unified digital and brand presence that reflects its global reach, collaborative values, and life-saving mission.

Key achievements include:

• A globally co-designed brand representing inclusion and shared ownership.

• A clean, accessible logo and visual system built for universal application.

• A WCAG AA-compliant website connecting partners, policymakers, and advocates worldwide.

The response from the EWENE team has been overwhelmingly positive, with feedback from WHO and UNICEF describing the final experience as:

“WOAAAAA, this is quite an experience!”

Explore the platform at ewene.org and join the mission to ensure that every woman and every newborn, everywhere, survives and thrives.