UX & UI
An engaging, accessible, seamless online experience – combined with your valuable products or services – can have countless positive flow-on effects on your business or organisation’s marketing, brand awareness or the way you can shape consumer, supporter or the public’s behaviour.
Blick’s expertise in UX (user experience) and UI (user interface) design ensures we always put your website users first, so that you can then offer them an exceptional digital experience. We are experts in:
- User experience (UX) web design
- User interface (UI) web design
- Web Content Accessibility Guidelines (WCAG), with experience building websites to A, AA and AAA level web accessibility standards, including for government
Helping ensure your website provides a phenomenal online experience
We want your supporters or customers to land on your website and know exactly what you do and how you can help them, quickly and with ease.
This is because we know that the experience a user has when they interact with your website can make or break their engagement with you. Research shows, for example, that a 10-second wait for a webpage to load can cause 50% of people to give up and leave. A poor online experience really can unfortunately translate in a negative perception of your organisation overall.
Blick Creative’s UX and UI web design expertise means we ask the right questions from the beginning to define the right structure, content and features for your website. Then, we can get to work crafting a beautifully unique, user-friendly website that people love – and come back to!
User personas
We embrace persona development for websites due to the multitude of advantages it brings. Firstly, it empowers you to connect with your audience on a deeper level by uncovering their unique demographics, preferences, pain points, and motivations. Armed with this invaluable insight, our website designers, developers and copywriters can craft a digital experience that resonates with your users, leading to higher levels of engagement and satisfaction.
Secondly, personas serve as guiding stars in your website development journey, ensuring that we make informed decisions regarding layout, functionality, and navigation that align perfectly with our users’ needs and desires. Ultimately, our persona-driven approach enhances conversion rates, fosters user trust, and cultivates loyalty, propelling your website towards success.
Government? UX and UI is particularly crucial
The aim of government is to serve its citizens, and a great-looking, informative and responsive website is vital to engaging your constituents. The best government websites tend to use simple, high-image, low-text designs, prioritise accessibility and mobility, prominently feature a search function, and start with a design philosophy that puts the user first.
Blick’s government websites adhere to the international WGAC 2.0 accessibility standard for government websites, ensuring content accessibility that meets the needs of individuals, organisations, and governments internationally.
When designing your beautifully responsive, engaging new website, Blick will ensure:
- Your website engages customers with an easy-to view page design and navigation menu.
- Your website is viewable on all mobile and desktop devices, for a range of users.
- We consider what information people need when they come to your site, what issues they might be looking to resolve, what access issues they might be experiencing, and what factors might influence their decisions to – for example – access your materials, book to attend your events, purchase a product or donate to your cause. Then, we’ll design with that in mind.
- Which calls-to-action (CTAs) are best to integrate.
- Then, we’ll undertake rigorous testing and reviews to check for glitches and ensure that every page downloads quickly in any browser.
We look forward to applying our UX and UI expertise to your website project.
