SEO & PPC
Blick’s website designers can work in collaboration with search engine optimisation (SEO) and copywriting specialists to optimise your website and ensure it reaches top-ranking positions on search engines like Google.
Through our SEO services, we help ensure you have a top-ranking website that uses at least one of the following strategies:
- Organic SEO
- Paid SEO (PPC)
- Website build SEO
Helping ensure your website provides a phenomenal online experience
Blick’s platform Business Catalyst is highly search engine-friendly. This means it allows search engines to easily read, search and index all your website content, including page content, announcements, FAQs, PDFs, shopping catalogues and more. All Blick website builds include the following technical nitty-gritty:
- Clean and simple coding to ensure search engines can find the actual page content quickly
- Google submission – after your site goes live, we submit your sitemap to Google, so it knows you ‘exist’ online
- Images with descriptive filenames and coding to ensure search engines can read them
- Navigation menus built using pure HTML and CSS
- Page titles – the text at the top of your browser window will contain your full site/company/ organisation/ department name, plus the unique page name
Part of our service is also explaining any and all of the above, to ensure you understand and are empowered with the knowledge to help your website continue to succeed into the future.
Paid SEO (PPC)
Paid SEO – or PPC (pay per click) – drives traffic to your website through displaying, in a search engine such as Google, ads that you have designed to appear when people search for content similar to your own or using certain keywords you have specified. With PPC, you are only charged when someone actually clicks on and visits your website.
Blick can help set up a PPC campaign for you and help you monitor it to ensure you can tweak and optimise your website’s searchability as your site’s visitors increase.
Organic SEO
Organic SEO is the ‘natural’ or unpaid way to improve your website’s visibility to search engines. Maintaining your organic SEO strategy regularly will net you great results over time and improve your ranking. Blick can assist with this or help formulate an ongoing organic SEO strategy that you can integrate into your communications plan. Our SEO team can research your target keywords, localised or geographic information, and terms and phrases specific to your audience or industry.
Contact Blick today to help ensure your website’s top ranking in search engines through our SEO services.