Citywide : Take A Moment Campaign
28 August 2022
It’s been a busy month for our client Citywide, with lots of events and conferences. One of these focused on supporting internal staff through with a health and wellbeing campaign called Take A Moment: a positive campaign promoting employee health and wellbeing by encouraging employees to take a moment to clear their minds, to rest and reenergise to achieve better focus, feel good and be better able maintain a productive and safe working environment. CityWide engaged Blick to create a brand for the campaign that related to CityWide’s overarching brand, but also had its own unique identity. Using a new colour palette to separate this campaign from others, an hourglass to signify “Taking a moment” and a combination of illustrations relating to different working roles, healthy activities and family life, we developed pull up banners, templates, promotional items, video animations and more for the campaign. CityWide say they have had a great response and engagement from staff so far. This will be a long running campaign with the introduction of many planned health and wellbeing activities and promotion within the company
