Every Woman Every Newborn Everywhere (EWENE): EWENE’s Co-Designed Logo and Style Guide

Blick Creative is proud to unveil the new logo and style direction for Every Woman Every Newborn Everywhere (EWENE) — a globally co-designed identity shaped through inclusive collaboration and lived experience.

Following a 2am virtual co-design session with over 25 participants from around the world, Logo Option 1 was chosen as the clear favourite, receiving 75% of first-choice votes. The logo’s soft, abstract form subtly depicts a mother and child, framed by a protective curve symbolising global care and collective responsibility. Its rounded lines reflect warmth, connection, and support — core to EWENE’s mission.

The supporting style sheet introduces a bold and accessible colour palette: dark blue for trust, teal for care, and orange for vitality. All colours have been tested to meet AA accessibility standards for clarity and inclusion. The versatile font-based design ensures the brand resonates across cultures and digital platforms.

Blick Creative is currently finalising a comprehensive brand guideline (prior to adding the logo to their website) that will expand on this foundation, covering tone of voice, typography, and broader applications. We are honoured to support EWENE’s work through thoughtful, strategic design — ensuring every woman and newborn, everywhere, is seen, supported, and celebrated.