EWENE – Global Collaboration at 2am: Co-Designing the EWENE Brand

At Blick Creative, we believe meaningful design starts with deep listening. That’s why our team was up at 2am to facilitate a global co-design session for the rebranding of Every Woman Every Newborn Everywhere (EWENE) — a vital initiative advancing maternal and newborn health across the globe.

Following the successful launch of their website, Blick was engaged to develop a new logo, brand concept, and comprehensive style guide. To ensure the visual identity reflected diverse voices and lived experiences, we hosted a two-hour online workshop with over 25 participants from Côte d’Ivoire, Lebanon, Mali, Pakistan, Colombia, Kenya, and beyond. Participants included UN representatives, midwives, public health professionals, and civil society advocates.

The session was vibrant and engaging, with every participant contributing valuable insights. The open conversation, thoughtful feedback, and collaborative spirit will be instrumental in shaping the final brand direction. Participants aligned on key elements including a versatile, font-based logo; inclusive colour palettes (with teal and green emerging as favourites); and a tone that is bold, hopeful, and action-oriented.

We’re honoured to support EWENE’s mission through thoughtful co-design and strategic visual storytelling — uniting voices from around the world to ensure every woman and newborn, everywhere, survives and thrives.