— CASE STUDY —

Cancer Council Victoria / Centre for Excellence in Intervention and Prevention Science (CEIPS)

Healthy Together Achievement Program

User Research and Consultation / UX (User Experience) / IA (Information Architecture) / Interface Design / Responsive Website Design and Development / Accessibility Compliant (AA) / Salesforce Database Integration via API / Business Catalyst CMS / Location Photography

The Achievement Program is part of Healthy Together Victoria, a Victorian statewide prevention initiative funded by the Victorian Government. Its purpose is to promote health by helping organisations create healthier environments for people to live, learn, work and play.

Brief
Blick was approached to re-design and re-launch the Achievement Program website in order to drive new registrations and importantly, convert the accreditation process – which was previously paper based – into a digital format.

Approach
With the user’s experience being at the centre of every design decision, it was important to map different user journeys depending on the type of organisation a visitor is from. A visitor might be from an early childhood service, a school, a workplace or be a health professional.
Through several rounds of user consultation, it became apparent that both the pathway to registration and the content strategy and language had to be customised to suit each target group. With this in mind the home page immediately prompts the user to self-identify which journey they want to take, whilst being inviting through large hero photographs, shot by Blick, showing the positive impact of the program.
Some other site features include an animated version of the Achievement Program diagram on the How it Works pages. The diagram animates into place as the user scrolls down the page and explains each step of the program. Once a setting has registered the user is given access to a private portal where a pop-up tour guides them through their Member Area. This tour particularly aids those transitioning from the paper-based process to the digital.
For the ongoing success of the program, it was important that participant form submissions were integrated with an existing Salesforce database to aid the overall management of accreditations. This was achieved through the build of a custom API ‘bridge’ connecting the CMS (Content Management System) with the database.
The site was also built to meet strict AA Level Website Content Accessibility Guidelines (WCAG).

Result
2015 awards – australian web awardsSince the site’s launch in June 2015 month-on-month site visits exceed:
• 4,000 unique site visits
• 20,000 unique page visits
– and this for a program which is Victoria centric. All existing 3,000 participants in the program have been migrated to the digital portal and settings are progressing through the program at a much faster rate than previously.
The site has also won a prestigious AWIA Award within the Government Category.

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