— CASE STUDY —

The Reach Foundation

Reaching the Young (& Young at Heart)

Annual Report design since 2008 / Corporate brochure / Workshop promotional postcards Fundraising brochure 21st Birthday celebration logo and branding Invitations

Blick has a long-standing relationship with The Reach Foundation, a not-for-profit organisation that helps young people realise their potential and lead happy, fulfilling lives. Their work aims to empower youth so they can meet life’s challenges with resilience, health and positivity.

Brief
Blick has designed many publications for The Reach Foundation – from annual reports to corporate brochures, research publications, invitations and more. Each item needs to tread a fine line between reflecting the organisation’s youth focus and appealing to its corporate donors.

Approach
We always approach Reach marketing and communications with creativity, care and tact. Our designs capture aspirations of young people, and focusses on their strengths, hopes and dreams looking to the future.
Blick’s mix of soft and solid design includes bright colours in contrast with the signature Reach black, bold headings, punchy typography and powerful pull-out quotes. In this way, we consistently convey the brand’s identity and purpose, simultaneously engaging young people, businesses and government entities.

Result
Incorporating clean, vibrant, personal and professional design with strong messaging, Blick ensures Reach publications are always on-brand and full of life.
We continue to do a great deal of work with Reach, and Mark has also been personally involved with the organisation by attending Camp Maasai in 2015 – a Reach initiative which gave him the chance to mentor young people.

Reach has been working with Blick for many years. They are terrific to work with: they understand our needs, they reflect our messages well through design; they are always responsive and accommodating and we have built a very effective partnership.

Sarah Davies—CEO, The Reach Foundation

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