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Building a new website? Make sure you put your customers first


Customers are the reason businesses exist and the reason we all have jobs. Too many websites are designed and structured around the products and services a company produces. And not around the needs and requirements of the customers you want to do business with.

It is the experience that a user (or customer) has when they interact with your website that determines the success of a new website. Research shows that a 10-second wait for a page to load means 50% of customers will give-up and go to a competitor. If people have a poor online experience, they blame the entire organisation.

Before you commission someone to design your new website make sure you have a thorough understanding of your customers and target audience.

Understanding your customers

Instead of focusing on what products or services you want to promote with your new website, think about what your customers are trying to achieve.

  • What is their motivation and what does success look like for them? :
  • What information do they need when they come to your site?
  • What issues are they looking to resolve?
  • What factors will influence their buying decisions?

What Call-to-Actions (CTAs) do they need to follow? Answering these questions is a challenge but the more information you can obtain about your customers, the more successful your new website is likely to be.

The content and functions you build should be mapped out according the needs and requirements of your customers. This will help determine:

  • What web pages are required
  • What content and functions need to appear on those pages
  • How will visitors find those pages and navigate through the site
  • What actions you want visitors to take after visiting those pages.

Creating the online experience your customers want

You may have heard of the term UX (User Experience). UX is used to produce a custom website design that speaks to your target audience. Once you know what your customers want and the type of content that will engage their interest you can start designing menu layouts, navigation links, button designs, shopping cart functionality and all the other aspects of the site that website visitors need for navigation and finding the information they want. The aim is to make your website as user friendly and easy to navigate as possible for your target audience.

Blick Creative adopts a customer first approach to all of our website design projects. We take the time to understand your business and your customers. A custom built website from Blick will work and engage customers across all browser and device types.


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"Blick Creative set about redesigning all aspects of the communication material we had at Evergreen Turf. If you are seeking someone who cares about the way your company looks, talk to Blick."

Dean Holden


Evergreen Turf

"Blick Creative has designed our new website, advertising for our prime mover, and a recent marketing campaign, as well as newspaper ads. I would highly recommend the Blick Creative team to any business."

Anthony Gallenti

Turf Manager

Green Acres Instant Lawn

"Blick is quick to respond, and their staff are able to provide guidance and expertise where needed."

Shae Wissell

E-learning Project Officer, National Early Years Literacy Campaign

Murdoch Childrens Research Institute, The Royal Children’s Hospital

"The team at Blick are great to work with, and their collaborative approach has produced outstanding results - on brief and on time."

Georgia Lloyd

Business Development Manager

Property Council of Australia (Victoria Division)

"The team at Blick Creative provide exceptional service across a range of design and production requirements."

Danni Addison

Policy Advisor and Public Affairs Manager

Property Council of Australia (Victoria Division)

“Working with Blick on our annual report was a very smooth and successful process. The result was extremely well received by all our stakeholders”

Andrew Cole

Corporate Relations Manager

The Reach Foundation

"We wanted our new website for Red Desert Dreamings Gallery to be artistic, creative, interesting and a bit edgy. Blick have provided us with great service and delivered a fantastic outcome."

Kevin Winward

Gallery Director

Red Desert Dreamings Gallery

“Blick’s team bring empathy, and awareness of sensitivities and an understanding of current community perceptions to create great campaigns.”

David Hickey

Director of Appeals

UnitingCare Vic & Tas

“The Blick team came up with a fantastic creative design which allowed us to convey detailed information in a positive, compelling and visual format far exceeding our expectations.”

James Wicken

Head of Policies and Campaigns

WaterAid Australia

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