Blick Eyes

Creative Mornings ­– Ethics Series

16-Mar-2016

Image credit: Creative Mornings/Illustration by CESS (César Cid)

 

Written by Ivy Hajduk, Designer/Developer

What is ethics? What does it mean to be ethical in today’s world, both personally and in business? These questions and more were pondered by Loving Earth’s co-founder Martha Butler at a February Creative Mornings Melbourne talk, part of their series on ethics.

Martha Butler is Brand Director and co-owner of Loving Earth, a brand known as much for its sustainable and ethical ethos as its deliciously decadent chocolates and sweets. So who better to talk to us about ethics, truth, modern business and all that important stuff that often gets glossed over?

Martha started her talk with a couple of anecdotes illustrating her journey towards finding what ethics means to her. She told the tale of moving to the UK from Australia at a young age and being excited to show off her frilly socks on the first day of school. She quickly discovered the subjective nature of fashion and was left mortified, shamed and shocked that what was true for one place was not necessarily true in another.

The second anecdote relays the time when Martha lived in an Arabic country. One day she was dressed in traditional Bedouin robes and a shopkeeper mistook her for an Arab child and rudely ushered her out of his store. From this experience Martha learned that appearances can be deceiving and may hide the truth.

These stories illustrate Martha’s lifelong journey of realising that truth is ultimately what’s inside you, and that everyone has their own fundamental truth. Life is a process of uncovering your own personal truth and not impinging upon another’s.

This finally is what ethics means to Martha ­– honouring your own truth while never encroaching upon someone else’s. Personally I like the simplicity and wholeness of this philosophy. I can say without irony that it resonates with my own internal truth.

All in all, it was a very interesting talk about something we would all do well to ponder. The only drawback was that it ended just as it was getting interesting, which couldn’t be helped of course! Martha Butler is the type of woman I’d love to have lunch with and pick her brain about such monumentous things as dark chocolate, Bedouin fashion and what lies at the core of her inner truth.

back

Latest News

Mark at the Metro Business Forum

10-Sep-2018

Our Director Mark attended the Inner Metro Business Forum (https://www.suburbandevelopment.vic.gov.au/partnerships/metropolitan-partnerships#navigation) to participate in discussion..

Read More >

Centre for Eye Research Australia: Annual Report launched

02-Oct-2018

Centre for Eye Research Australia (https://www.cera.org.au/) is conducting ground-breaking research in the field of eyesight and we wanted to reflect this in the design of thei..

Read More >

Save the Date – Blick’s 2018 Tree-Planting Day - August 18!

12-Apr-2018

This is your opportunity to get your hands dirty, be environmentally and socially responsible, and give a little back of what we take from the environment for printed marketing and communications. ..

Read More >

Blick in the Agda Awards!

03-Aug-2018

The Agda Awards (https://blickcreative.createsend1.com/t/r-l-jjtdldjk-l-o/) recognise a broad range of work within the graphic design profession across Australia. It promotes ..

Read More >

Workshop: Boost your Business

21-Feb-2018

Mark, Blick’s director will be holding a workshop as part of The City of Whitehorse - Boost Your Business 2018 program. The workshop will take place on Friday 23rd March 2018 at the Whitehorse Cit..

Read More >

Brag Spot

"Blick Creative set about redesigning all aspects of the communication material we had at Evergreen Turf. If you are seeking someone who cares about the way your company looks, talk to Blick."

Dean Holden

Director

Evergreen Turf

"Blick Creative has designed our new website, advertising for our prime mover, and a recent marketing campaign, as well as newspaper ads. I would highly recommend the Blick Creative team to any business."

Anthony Gallenti

Turf Manager

Green Acres Instant Lawn

"Blick is quick to respond, and their staff are able to provide guidance and expertise where needed."

Shae Wissell

E-learning Project Officer, National Early Years Literacy Campaign

Murdoch Childrens Research Institute, The Royal Children’s Hospital

"The team at Blick are great to work with, and their collaborative approach has produced outstanding results - on brief and on time."

Georgia Lloyd

Business Development Manager

Property Council of Australia (Victoria Division)

"The team at Blick Creative provide exceptional service across a range of design and production requirements."

Danni Addison

Policy Advisor and Public Affairs Manager

Property Council of Australia (Victoria Division)

“Working with Blick on our annual report was a very smooth and successful process. The result was extremely well received by all our stakeholders”

Andrew Cole

Corporate Relations Manager

The Reach Foundation

"We wanted our new website for Red Desert Dreamings Gallery to be artistic, creative, interesting and a bit edgy. Blick have provided us with great service and delivered a fantastic outcome."

Kevin Winward

Gallery Director

Red Desert Dreamings Gallery

“Blick’s team bring empathy, and awareness of sensitivities and an understanding of current community perceptions to create great campaigns.”

David Hickey

Director of Appeals

UnitingCare Vic & Tas

“The Blick team came up with a fantastic creative design which allowed us to convey detailed information in a positive, compelling and visual format far exceeding our expectations.”

James Wicken

Head of Policies and Campaigns

WaterAid Australia

Design  Web  Print  Marketing