Blick Eyes

Glacier paper A5 postcard promo

27-Apr-2017


Based in Melbourne, Sydney and Brisbane, Direct Paper Supplies is a family-owned and operated company that specialises in buying, selling and converting paper and paperboard grades. Blick designed an A5 postcard promo for the company’s new paper Glacier, a beautiful, hi-white uncoated specialty paper presented in both a super-smooth and two-sided linen embossed finish. Inspired by the elegance, persistence and strength of glaciers, we used the contrast of black to white to showcase the whiteness of this stunning paper. We also used an image of a smooth-skinned woman whose elegance reflected and highlighted the beautiful characteristics of the super-smooth paper. The accompanying font is modern, sophisticated and elegant, with the word ‘glacier’ printed with blue foil on both sides of the postcard. The cool feeling evoked by this colour choice further picks up on the glacial theme.

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